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The new Beverly Hills Formula Optic Blue Whitening Toothpaste brings you innovative Blue Filter Technology for a brighter and whiter smile!*Hydrated Silicas and Pyrophosphates also provides effective stain removal*Perfect White range, that came from a desire to be different, giving you teeth that aren’t just white, but perfect white

The new Beverly Hills Formula Optic Blue Whitening Toothpaste brings you innovative Filter Technology for a brighter and whiter smile! The Blue Filter technology forms a special layer over teeth during brushing to reflect the light, which creates an optical whitening effect after each use, making visible results immediate with this advanced technology. Perfect White Optic Blue Whitening Toothpaste is part of the wider Perfect White range, that came from a desire to be different, giving you teeth that aren’t just white, but perfect white