Words by Choithrams
Date 14.04.21

From dairy, dips and juices to free-range chicken, baked goods and infant formula, Almarai has been serving the community fresh, quality foods for almost 45 years.

A proud heritage and a relentless commitment to quality, fresh dairy is the main sector of Almarai’s business representing more than 40% of its product base. However, something many people don’t know is that aside from milk, yoghurt, cream and labneh, Almarai is also a master of freshly-baked goods and even poultry products.

Almarai is the largest vertically integrated dairy company in the world, a position it is always striving to enhance with advanced technology and environmental sustainability. Fresh products for the whole family include fresh laban and milk, flavoured milk, lactose-free milk, as well as vetal milk and vetal laban, creams and yoghurts. Long life milks, creams and evaporated milks are also available in long-life format. But other brands include Alyoum, L'usine, 7Days, and Nuralac, so keep an eye out when browsing online or in store at Choithrams.com

Alyoum meaning “today”, reflects a commitment to produce fresh, premium poultry with the highest nutritional values, direct to consumers across the region. A dedicated team focuses on giving consumers consistently high quality poultry products that are clean, fresh, moist, healthy and delicious. The range includes whole birds and a selection of cut portions, as well as tasty marinated products in hot chili, curry, and laban and lime flavours.

Perhaps one of the most innovative segments is Nura, an entire range to ensure the best quality and complete nutrition for little ones. Scientifically proven nutritional solutions feature formulas, cereals and supplements for both infant and mother. It is enriched with Nura Complete nutrition system to support optimum growth and development.

Based in Saudi Arabia, Almarai was founded by Sultan bin Mohammed bin Saud Al Kabeer in 1977 and is headquartered in Riyadh.

www.almarai.com

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