No Place like Choithrams for Ramadan giving:

Donations Go 50* Times Further with Choithrams’ “Double Blessings” Ramadan Campaign

100% proceeds to benefit UAE Food Bank and Dubai Cares as Choithrams celebrates 50 Years of Goodness

There is a reason why there’s no place like Choithrams for giving this Ramadan. As part of our 50th anniversary celebrations, we will boost customer donations by 50 times during our annual “Double Blessings” Ramadan campaign,

The campaign, which runs from 1 March to 10 April, will benefit two members of Mohammed bin Rashid Al Maktoum Global Initiatives: UAE Food Bank, the country’s first food bank, and Dubai Cares, a civil society organisation associated with the UN Department of Global Communications

Throughout the campaign, donors will be able to purchase ready-to eat meals for AED 10 at Choithrams retail and online stores as well as on popular delivery apps. While the meal boxes will be donated to UAE Food Bank, and eventually reach more than 10,000 recipients, Choithrams will top up donation value by 50 times and hand over to Dubai Cares to ensure quality education of at least 500 students for the whole year.

L.T. Pagarani, Chairman of Choithrams Group, said, “By amplifying the reach and impact of donations collected through our ‘Double Blessings’ Ramadan campaign, we thank our customers, partners and stakeholders for their trust and support over the years, and especially on our golden jubilee anniversary. Together, we celebrate 50 Years of Goodness.”

Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares, said, “Choithrams is one of our founding partners and we are proud to collaborate once again to improve access to quality education for communities in vulnerable situations. I call on all residents and citizens to give generously to Choithrams’ ‘Double Blessings’ Ramadan campaign and join us on Choithrams’ 50 Years of Giving.”

Manal Obaid Yaroof, Head of UAE Food Bank Committee, said, “Every year, we look forward to partnering with Choithrams to bring smiles to hundreds and thousands of beneficiaries. Each meal box is a blessing, and we look forward to reaching more beneficiaries than ever before.”

Choithrams’ “Double Blessings” Ramadan campaign, which has attracted hundreds of donors in past two years, continues to rally UAE residents across Dubai, the Northern Emirates, Abu Dhabi and Al Ain to support communities in vulnerable situations.

*T&C applies: In keeping with the 50-year anniversary theme, the total amount pledged by all donors is capped at AED 500,000 for education programmes. Once this amount has been raised, the campaign will have met its commitment to providing quality education for the whole year to more than 500 students. Thereafter, it will continue to support UAE Food Bank food distribution programmes until the end of campaign.

Photo credit: Dubai Cares