Coffee Planet, Dubai’s leading home-grown coffee roastery, has launched the Plant a Tree Project, as part of the Eden Reforestation Project. With sustainability at the heart of the business, this is one of the initiatives Coffee Planet will be rolling out this year to improve the effect of coffee on the environment. Through the Eden Reforestation Project, Coffee Planet will plant a tree with every purchase of their new Nespresso-compatible, biodegradable capsules.

Available online at Choithrams.com these compostable capsules come in four unique blends and origins: Peru Satipo, Italian Dark Roast, French Medium Roast and Brazil Sul de Minas. The Eden Reforestation Project is a non-profit organization with a mission to reduce extreme poverty and restore healthy forests by employing local communities to help plant millions of trees each year. With deforestation at an all-time high, Coffee Planet is dedicated to supporting the rebuilding of forests. This is just the first of several sustainability outreach programs the original Dubai start-up has in the pipeline for 2021.

“As one of the region’s first and most experienced specialty coffee roasters, we are acutely aware of the impact we have on our planet,” says Coffee Planet CEO Robert Jones. “We are always looking for ways to become better at protecting and restoring Earth’s biodiversity, ensuring sustainable livelihoods for all."