Go natural
Homegrown skincare brand KJ Serums fills the gap in the UAE market by providing freshly made and hand-blended serums. Developed by Kathryn Jones, an ex-biopharmaceutical scientist, the small but mighty range of serums has brought exceptional results to those who have tried and loved their products. The brand’s mission is to hand pick the best active ingredients for their range, which means the serums are not overloaded formulas with unnecessary preservatives or additives. The serums are also vegan friendly and free from parabens, PEGS, phthalates, sulphates, mineral oils, synthetic fragrances and formaldehyde. These values keep KJ Serums unique, as the only skincare brand in the region offering a subscription service of hand blended and fresh serums each month, ensuring powerful results.