Adidas and superstar Beyoncé join forces to keep sportswear inclusive for all

Whether at the beach, by the pool, on a treadmill or under a tree at the park, we all have our favoured spots to exercise, all as important as the next.

This is my Park is the latest campaign by adidas x IVY PARK to launch the second collection, aptly called “Drip 2”.

Revealed via a series of images and videos featuring Beyoncé, the artist, mother and businesswoman asked viewers to find their park — a place, imagined or real, that defines and centres them.

The collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, accessories and more.

Inspired by the inner beauty, strength, resilience and energy of artists who have found their respective parks, Beyoncé says the collection celebrates the idea of remaining positive and always finding joy.

As the world faces various conflicts with unknown outcomes, Beyoncé looked inward to find the ability to mentally, physically and emotionally find her park. Between video calls and what she and her children call “Fashion Fridays,” Beyoncé found laughter and joy in the stillness that came along with her new way of living.

The collection pushes the boundaries of traditional performance wear to deliver clothing that is effortlessly functional, relentlessly stylish, and always inclusive. Rendered in a vivid colour palette of real coral, mesa, yellow tint, dark green and green tint, the Drip 2 collection includes everything you need for a gym-to-life transition.

But perhaps the most unique aspect is the utilisation of Unite Fit — a new standard of inclusive and genderless sizing, allowing an impressive size range from XXXS right up to 4X for the apparel collection.

The accessories include belts, socks and hats, alongside functional belt bags and a duffle bag, while the new footwear offerings reinterpret classic adidas silhouettes and incorporates innovative lacing and hook systems, allowing the wearer to clip the shoes to a gym bag.

Beyoncé is the sole owner of Ivy Park and one of the first black women to be the sole owner of an athleisure brand. Together, adidas and IVY PARK share a respect and commitment to creativity, resilience and equity.

@adidasOriginals